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BlueToad Apps look good on the New iPad

Posted by Jessica Bush Aslanian, director of sales and marketing at BlueToad, Inc. Post updated on August 8, 2012 to reflect 3.1 release notes. More than 3 million New iPads were sold the first weekend...

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Statement from BlueToad regarding the cyber attack suffered in the recent...

Written by Paul DeHart, CEO and President A little more than a week ago, BlueToad was the victim of a criminal cyber attack, which resulted in the theft of Apple UDIDs from our systems.  Shortly...

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Updated Statement from BlueToad Inc. – clarifying media reports

written by Paul DeHart, CEO and President During the last 24 hours, the cyber attack of our system has garnered significant media coverage. Many of our publishers have reached out to us for...

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One niche publisher’s advice – designing for digital works

Justin Boling – Marketing Manager Group Magazine, Unfiltered Magazine Group Magazine is a youth ministry publication that has been around for 30 years, but have only been digital for a little over a...

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Digital strategies for niche publishers

Charity Delich – Marketing and Public Relations Manager for Booz & Company, Inc. strategy+business is a business and management magazine published by Booz & Company, Inc., and edited by Art...

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Niche magazine strategies to grow your audience

Focus on 310 Publishing LLC – AMERICA IN WWII Jim Kushlan – EditorAMERICA IN WWII Magazine Featured: Jim Kushlan AMERICA IN WWII is a popular history magazine that focuses on the American experience...

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Is Digital for Me? Helping niche publishers make good digital decisions

85% of magazines have an app, but what are the success stories? Three niche publishers shared their story via a webinar titled: Is Digital For me? – moderated by Lynn Rosen of Publishing Executive in...

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Native Apps “Versus” HTML5 (Part 1)

What are the pros and cons of using either environment for tablet and smartphone publishing? By John Parsons Many pixels have been spilled (including a few by this writer) over the strategic pros and...

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Native Apps “Versus” HTML5 (Part 2)

What are the pros and cons of using either environment for tablet and smartphone publishing? By John Parsons In Part 1, I explored some of the strengths and weaknesses of using native apps for content...

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The debate rages on – HTML 5 or Native App?

HTML 5 or Native Apps: Which is best for me? The debate has been raging on ever since the iPad was first introduced in April 2010 and Steve Jobs declared that Flash was dead.  We’ve been blogging a lot...

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